We Have a New Blog!
December 12, 2011 – 5:16 pm | No Comment

We’ve moved to www.blog.revolutionapparel.me. Check out the new and improved {r}evolution apparel blog!

Read the full story »
our project

be inspired

start a revolution

our fair trade

our project »

{r} Photo Shoot: The Outtakes
October 27, 2011 – 8:24 am | 3 Comments

We’ve planned and we’ve prepped. We’ve waited for this event for a long time, and it’s finally come.

Today is the second day of the first {r} photo shoot. Our sample is made, and it’s time to show the world how this thing works. When you’ve got a garment that can be be worn in so many ways, showing off the versatility is crucial — especially for our upcoming Kickstarter.

Next week, we’ll be back to our normal blogging. But for now, we just have time to show you a few photos from yesterday. Of course, we’re not ready to “debut” the piece just yet — but we still wanted to share the process from behind the scenes. (And yes, it’s as much fun as it looks!)

We’re sharing a lot more images on our Facebook page,  and, if you want to be in the loop in the future, sign up for our weekly newsletter here.

A huge, huge thanks to Emily (makeup & hair) and Mia (our model) for keeping us glued together during all of this. You guys rock! {r}

 

{To see more, check out the Facebook album!}

 

Photo Snippets of Our Signature Piece
October 25, 2011 – 9:46 am | 20 Comments
Photo Snippets of Our Signature Piece

It’s a big week for us! We’re together in Austin, with a few samples of our debut piece, a model, and a whole bunch of awesome photo shoot sets planned. We’ve been waiting for this for so long, and it’s crazy-exciting to finally be doing the fun stuff.

Why Do We Shop? {Part II}
October 20, 2011 – 9:28 am | 6 Comments
Why Do We Shop? {Part II}

Kristin and I are not immune from feelings of want — and desires for convenience. It would be nice to walk into a mall and get what we want, instead of thrifting for hours to find some winter boots or a good pair of gloves. Our shift towards consuming differently hasn’t been an easy process.

Why Do We Shop? {Part I}
October 18, 2011 – 10:00 am | 4 Comments
Why Do We Shop? {Part I}

Last week, Kristin and I happened to both be in San Francisco for a few days. It was unexpected, unplanned and happened to work out perfectly for a collective sigh of relief. One thing we did, that we haven’t done since living together in Australia, was go shopping. I suppose the word “shopping” is somewhat misleading — “consignment sifting” is probably more appropriate.

Four Big Mistakes We’ve Made
October 13, 2011 – 10:26 am | 8 Comments
Four Big Mistakes We’ve Made

Shannon and I had coffee in San Francisco recently. We didn’t work on {r}, we worked on us. How we can be better at what we do, manage our lives and our business better, and generally get back that inspired feeling we’ve both lost a little bit of.

Things That Matter: Lessons from an Impromptu San Fran Meetup
October 11, 2011 – 10:22 am | 2 Comments
Things That Matter: Lessons from an Impromptu San Fran Meetup

Shannon and I had a semi-secret meeting in San Francisco last week. We were both there, doing separate things, and happened to be in town on the same day. It’s a pretty special thing, since we don’t just get to meet for coffee all that often. We g-chat every day, but hanging out in person is rare, living several states apart. So we went to coffee in the Haight. No computers, no agenda.

What is {r} Worth?
October 7, 2011 – 11:12 am | 5 Comments
What is {r} Worth?

Kickstarter time is coming. Albeit slowly, but it’s coming. We’re sending in our first application this week to propose our project for fundraising. Fingers crossed! And preparing for this has forced us to think about money– which we try not to do a lot of around here.

Money Matters: The {r} Fundraising Campaign
October 5, 2011 – 11:17 am | 7 Comments
Money Matters: The {r} Fundraising Campaign

In about a month, we’re going to launch our Kickstarter campaign to start raising capital for {r}evolution apparel. In the past, a start-up was forced to pitch its business plan around to potential investors, we now have the option to “crowd-source” amongst our network

Young People on a Mission: Six Companies We Love
September 29, 2011 – 12:45 pm | No Comment
Young People on a Mission: Six Companies We Love

A few weeks ago, we wrote a guest post for Kelsey Timmerman (author of, “Where Am I Wearing”) and gave our picks of apparel companies we would proudly support. But neither of us have bought new clothes in the past year (aside from undies). We’re pretty minimalist about our wardrobes, and paring down is always the goal.

Lead Without Followers: An Interview with Dave Ursillo
September 26, 2011 – 11:04 am | 5 Comments
Lead Without Followers: An Interview with Dave Ursillo

Our friend Dave had this idea three years ago. He knew he had to pursue it. He quit his job, and later started writing a book, “Lead Without Followers” that launches today. His story is impressive in many ways; his determination to just do it being one of the most remarkable.

Is It Worth It? Struggles of Being Your Own Boss
September 21, 2011 – 4:35 pm | 9 Comments
Is It Worth It? Struggles of Being Your Own Boss

Everyone who knows me knows that I’m a big proponent of doing cool things, working hard for something you love, and living a non-traditional life.

But I have to admit, there are days when I believe in these things more than others.

The Bigger Mission: Travel, Sustainability & Clothing
September 20, 2011 – 10:30 am | No Comment
The Bigger Mission: Travel, Sustainability & Clothing

Last week, we had a comment from my friend Kathy, who asked us a really important question: Isn’t it ironic to create a ‘sustainable’ travel clothing line, when travel itself is such an unsustainable activity? I hadn’t thought about it in a long time, but she’s totally right.

Quitting Your Job: 4 New Entrepreneurs Weigh In
September 15, 2011 – 10:43 am | 11 Comments
Quitting Your Job: 4 New Entrepreneurs Weigh In

You’ve had an idea in the back of your head for some time now. As hard as you try, you can’t seem to stop thinking about it. While at work, you mull over the possibilities. Over dinner, you envision how your life would change. And then one day, you decide you’re not going to wait any longer.

Introducing: The {r}evolution apparel Website
September 8, 2011 – 10:06 am | 23 Comments
Introducing: The {r}evolution apparel Website

Thanks to your comments and suggestions, we’ve gone through several more sets of revisions and finally have a finished mockup of the coming-soon {r}evolution apparel website.

Help {r} Choose a Fabric!
September 6, 2011 – 11:51 am | 19 Comments
Help {r} Choose a Fabric!

Thinking back, this summer was a little boring with {r}evolution apparel. And then, WHAM. All of a sudden, it got exciting again. I think our new plan to start with a flagship piece (the scarf) has really renewed our motivation. There were definitely a few weeks when we were starting to wonder what we had signed up for (er… signed ourselves up for).

Happy Anniversary: What We Learned This Year
September 1, 2011 – 9:54 am | 10 Comments
Happy Anniversary: What We Learned This Year

Today, we’re celebrating the one year anniversary of our blog. That’s right, exactly one year ago today we first launched a ‘website’ with very little knowledge of social media, SEO or even WordPress.

What Happens in Vegas…
August 25, 2011 – 10:08 am | 4 Comments
What Happens in Vegas…

About a month ago, I signed up to go to MAGIC — the States’ bi-yearly fashion trade show, with designers and textiles and shoes and pretty much anything under the fashion umbrella. Shannon had conflicting travel plans, so I went to Vegas solo. And this is the result.

{r} Goes to Vegas: America’s Biggest Fashion Trade Show In Photos
August 23, 2011 – 1:07 pm | 2 Comments
{r} Goes to Vegas: America’s Biggest Fashion Trade Show In Photos

I’ve been in Vegas this week, and the biggest fashion trade show in America. It’s called MAGIC. And it’s insanely huge. I still have a few days here in the city, so until I can write a proper post, here are a few photos of the madness.

Making {r} Moves: a VW Van, a Cross-Country Tour, and a Scarf
August 17, 2011 – 10:34 am | 17 Comments
Making {r} Moves: a VW Van, a Cross-Country Tour, and a Scarf

Things are pretty weird at {r}evolution apparel right now. Maybe it’s just summertime, or maybe it’s just us, but our lofty business goals have begun to weigh heavy on our minds as time goes by.

The Difference a Summer Makes: Adrienne’s New Lifestyle
August 11, 2011 – 12:46 pm | No Comment
The Difference a Summer Makes: Adrienne’s New Lifestyle

My friend and I were talking the other day about how crazy it is that life changes so quickly. Not even three months ago, I was in college, wondering what I was going to do with my life. Graduation was quickly approaching and nothing “career-wise” was interesting to me anymore. As cliche as it may sound, I wanted to do something that would help the world.

“I Never Leave Home Without It”: Our Favorite Travel Bloggers Weigh In
August 9, 2011 – 12:21 pm | 8 Comments
“I Never Leave Home Without It”: Our Favorite Travel Bloggers Weigh In

We follow a lot of travel bloggers. And our favorites are the adventurous women who make a run for it, take risks, and share their awesome insights with the world. When we designed our 10 pieces, we designed for those women. We knew exactly what kind of person would wear our clothes, and we kept her curious spirit in mind every step of the way.

Quitting Fast-Fashion: An Interview with Style & Grit
August 4, 2011 – 12:14 pm | No Comment
Quitting Fast-Fashion: An Interview with Style & Grit

I found Emily Snape by chance, browsing through other ethical fashion sites one day. She runs a blog called Style & Grit that originally started as a platform to feature designers, up and coming styles and trends, and all other things fashion-related in her home of Birmingham, England.

Make It Work: Life as a Totally Unemployable Entrepreneur
August 2, 2011 – 11:40 am | 9 Comments
Make It Work: Life as a Totally Unemployable Entrepreneur

Anyone with an inkling of an entrepreneurial spirit knows that getting a job is like walking into a burning, fiery hell. It’s like caging a bird in a box and only letting him out at lunchtime. It takes you away from what you truly want to be doing: working on your own project, on your own time, to be totally responsible for your own results.

Our Story in 1,000 Words or Less
July 28, 2011 – 11:28 am | No Comment
Our Story in 1,000 Words or Less

One of the most important parts of building a small business is spreading your story. We’ve been working hard to do that through various social media outlets, but also by guest posting on other entrepreneurs’ blogs. This week we collaborated with Amanda Oakes of Kind Over Matter, where she featured a “Spin Your Story” post we wrote for her readers.

Going Organic: Change Starts in the Dressing Room
July 26, 2011 – 10:16 am | No Comment
Going Organic: Change Starts in the Dressing Room

I slid the heavy curtain to the right and hung all seven pieces on the hook. I turned shirts and skirts inside out to find the labels. I double checked the size, looked to see if I was supporting American-made products, and I ruled out the items with difficult washing instructions.

Everyone Gets to Be a Critic: The Risk of Fashion
July 21, 2011 – 10:58 am | 2 Comments
Everyone Gets to Be a Critic: The Risk of Fashion

As many artists know, the act of creation is very personal. You create what you love, and hope that others love it, too. But everyone pleases themselves first — no artist enjoys sharing something that they aren’t proud of.

See it First: The {r}evolution apparel Website
July 19, 2011 – 10:10 am | 46 Comments
See it First: The {r}evolution apparel Website

As I mentioned in last week’s post, we’re in the process of designing the {r}evolution apparel website. It has involved several weeks of back-and-forth email correspondences between Kristin and I — totaling no less than 10 times per day.

Behind-the-Scenes Photos: From Designs to Samples
July 14, 2011 – 10:42 am | 4 Comments
Behind-the-Scenes Photos: From Designs to Samples

Most people think that fashion design comes from studios and garment districts in New York and LA. And much of it does – but a lot of it comes from home workshops and finished basements in the space between those fashion giants. Last weekend, I took some fabric to Betsy’s, tried on a rough draft of our versatile camisole, and snapped some photos of Betsy’s work space – where the magic happens.

Moving Forward: The Clothes, the Video & More
July 12, 2011 – 10:36 am | 2 Comments
Moving Forward: The Clothes, the Video & More

In the past couple weeks, you’ve heard a lot about us, the people who inspire us, and the things that keep us going. At the end of the day, though, this blog is about the clothes, the business, and the change we’re trying to make on the fashion industry. So, as we approach the middle of July, where do we stand?

The Story of Rainboots, $18,000, and a Passionate Entrepreneur
July 7, 2011 – 10:13 am | 7 Comments
The Story of Rainboots, $18,000, and a Passionate Entrepreneur

Don’t get us wrong — we love all entrepreneurs. But there’s a special place in our hearts for other women who are pursuing passions, making beautiful things, and creating successful businesses in the process.

Who You Are is More Than What You Do: Part II
June 30, 2011 – 10:37 am | 6 Comments
Who You Are is More Than What You Do: Part II

On Tuesday, Kristin introduced you to her life in Denver and the little things that get her going every day. Today, it’s my turn. I moved to Austin, TX in January, and although I suffer from restless wanderlust now and then, I feel like this city was made for me.