If you own an online business, you will need to get used to seeing negative reviews about you and your company from time to time. People will write all sorts of things when for some reason they are not happy with you. Sometimes your competition is going to write something bad about you only to destroy you. The best course of action to take here is to respond to all those negative comments, especially if you noticed that they are not true. You should care about establishing a strong online presence on the Internet. You need to prove to your customers that you are a worthy business partner who plays fair.